Viktor Alexander · Regalia
XOXO
A natural stone. A silver Locket. And a clasp that lets you change your mind before breakfast.
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The system
Sixteen bracelets. Or one bracelet, sixteen ways.
Every XOXO begins with a Locket — 925 silver, one natural stone, set by hand. The strap isn’t part of the bracelet. It’s a decision you make each morning.
Worn
Sixteen combinations.
One mechanism.
Tap any to open that pairing →
The clasp
You’ll hear it
before you see it.
Open both ends of the Locket. Slide the strap in. Clamp until it ticks. That tick is the bracelet locking — our patented CDC mechanism, and the reason a strap change takes ten seconds instead of an appointment.
- Mechanism
- Patented
- Change time
- 10 seconds
- Straps
- 60+
The stones
Four stones. Pick the one you mean.
Made to be given
One for you. One for them.
XOXO was never meant to be worn alone. Couples wear it as a matching pair, best friends as a promise, sisters, mothers and daughters as a thread between them. Each of you chooses the stone that says what you mean, and the clasp keeps you connected: every strap fits every XOXO, so you can trade straps and wear a piece of each other.

For two in love
The couple bracelet
Ruby for passion, diamond for forever. Wear the same stone on different straps, or each choose your own: his and hers, hers and hers, his and his. For an anniversary, a Valentine's Day, or simply a day worth remembering.
The ruby XOXO
For best friends
The friendship bracelet
Blue sapphire, the stone of loyalty, for the friend who has known every version of you. A friendship bracelet made to stay: a natural stone set in 925 silver, worn every day for years.
The sapphire XOXO
For family
Mother, daughter, sister, brother
Diamond, for the bond that needs no explanation. A matching pair for a mother and daughter, a set for sisters, one for every grandchild: the same locket, each on a favourite strap.
The diamond XOXO
For new beginnings
Weddings, births, graduations, farewells
Tsavorite, the stone of renewal, for the moment a new chapter starts: a thank-you for a bridesmaid, a welcome for a new baby, a keepsake for a friend moving across the world.
The tsavorite XOXOThe XOXO ritual
Give it. Trade it. Keep it.
- 01
Choose their stone
Four natural stones, four meanings: forever, loyalty, renewal and passion.
- 02
Choose their strap and size
Nylon, weaved calf, gemstone beads or silver link, each made to the wrist measurement you give us.
- 03
Add your words
Write a gift note at checkout. Gift wrapping is available on request, and every XOXO ships fully tracked, worldwide.
- 04
Trade straps
Every strap fits every XOXO locket. Swap with the one who wears the other, and carry a piece of them on the days apart.
After XOXO
The straps fit everything we make.
XOXO carries the same CDC clasp as every Regalia Locket — 1889, Opus, Jubilee, Eternity. The strap you buy today still fits the piece you buy in ten years. Start here. Grow into the rest.
Questions
Before you give it
What is the XOXO bracelet?
XOXO is Viktor Alexander's customisable gemstone bracelet: a 925 silver locket plated in 18k white gold, set with one natural diamond, blue sapphire, ruby or tsavorite, worn on a strap you choose. The patented CDC clasp changes the strap by hand in about ten seconds.
Is XOXO a good couple bracelet?
It was designed as one. Couples choose a matching pair, either the same stone on two different straps or a stone each. The design is unisex, and each bracelet is made to its wearer's wrist.
Can XOXO be a friendship bracelet?
Yes. XOXO celebrates love in every form, friendship included. Best friends often choose blue sapphire, the stone of loyalty, and trade straps between them. Unlike a woven friendship bracelet, it is a natural stone set in 925 silver, made to be worn for years.
Can we order matching bracelets for the whole family?
Yes. Order one XOXO for each person, each with its own stone, strap and wrist size. Mothers and daughters, sisters and grandchildren often wear the same locket on different straps.
Which stone should I choose?
Each stone carries a meaning. Diamond for forever, blue sapphire for loyalty, tsavorite for renewal and new beginnings, ruby for passion. Choose the one that says what you mean.
How do I get the size right, especially for a surprise?
Measure the wrist with a soft tape and enter it when you order. We make the bracelet 1.5cm larger than the wrist for a close fit, or 2cm larger for a looser one. For a surprise, measure a bracelet they already wear and tell us; we will help.
How much does XOXO cost?
From US$130 on Italian nylon or weaved calf, US$180 on gemstone beads and from US$185 on silver link. Shipping is free on orders of USD 300 and above; below that, a flat rate from USD 12 applies.
Can the strap be changed later?
Yes. More than sixty straps fit the XOXO locket, and the same straps fit every Regalia locket, so the bracelet can change with your style and grow with your collection.
Do you ship worldwide, and how quickly?
Yes, fully tracked. Shipping is free on orders of USD 300 and above; below that, a flat rate applies, from USD 12 in Asia Pacific to USD 30 in Africa. Each XOXO is made to its wearer's wrist and dispatched within 7–10 days; delivery then usually takes 3–7 business days. For a date that matters, order a little early.