Regalia · The patented CDC clasp

One clasp. Sixty straps. Ten seconds.

Build your braceletExplore Regalia
Scroll
1889
The year the house was founded
60+
Straps, all one mechanism
10s
To change a strap, by hand
See how the clasp works

Signature Collections

The Regalia system

Two choices. One bracelet that is only yours.

Every Regalia bracelet is made of two parts, joined by our patented CDC clasp. Choose the face, choose the band, and change either whenever you like.

  1. Viktor Alexander Regalia lockets: malachite, pavé diamond, lapis lazuli, baguette, Roman numeral and 1889

    01

    Choose the locket

    The face of the bracelet. 925 silver, 18k gold or platinum; one natural stone or a field of diamonds.

    1889OpusJubileeXOXO

  2. Viktor Alexander Regalia straps: alligator, stingray, braided calf, nylon, gemstone beads and 925 silver chain

    02

    Choose the strap

    Over sixty bands: galuchat stingray, Italian calf, nylon, silver chain and gemstone beads. Every strap fits every locket.

    See all straps

  3. 1889 Malachite 925 Silver Weaved Calf Bracelet – Viktor Alexander1889 Malachite+Weaved calf1889 Lapis Lazuli 925 Silver Chain Link Bracelet – Viktor Alexander1889 Lapis Lazuli+Silver chainDiamond 925 Silver with Nylon XOXO Bracelet – Viktor AlexanderXOXO Diamond+Italian nylonOPUS Metier D’art 925 Blue Enamel with Weaved Calf Bracelet – Viktor AlexanderOpus Blue Enamel+Weaved calfBlue Sapphire 925 Silver with Gemstone XOXO Bracelet – Viktor AlexanderXOXO Blue Sapphire+Gemstone beads

    03

    Click. It’s yours.

    Slide the strap in and press until the clasp clicks shut. Ten seconds, no tools, and you can change your mind tomorrow.

    See the clasp at work

Build your braceletShop all Regalia

Chapter II

High Jewellery

Natural stones, set by hand — every stone above one carat certified.

DESIGNED WITH CHARACTER

DESIGNED WITH CHARACTER

Every Viktor Alexander piece is designed to command attention: defined by character, shaped by boldness, unlike any other. Each gemstone is natural and ethically sourced, and most stones above one carat are certified by our appointed gemmological laboratories.

Discover the ring collection.

VIEW COLLECTION

Chapter III

Timepieces

One eight-sided case. Swiss movements, engineered to our specification.

EXTRAORDINARY WATCHMAKING

EXTRAORDINARY WATCHMAKING

Every watch begins with one case: the Arc de Renaissance. Eight sides, no curves, legible across a room. Inside, Swiss movements, modified and engineered to our specification.

The case stays. Everything else moves — openworked dials that leave the movement in plain view, a GMT for two time zones at once, stone-set bezels for the ones that should be seen. Nine series, his and hers, one silhouette.

EIGHT SIDES · SWISS AUTOMATIC · NINE SERIES

Chapter IV

Perfume Extraordinaire

Ten parfums, each one written to unfold over a day on the skin.

Parfum

One bottle. Three hours. Three perfumes.

Composed in-house, made in Grasse. At parfum concentration the arc is long enough to follow — so follow it.

Tap to follow it  →

The opening

See the bottle  ⟶

Client care

Buy with confidence

Every piece is inspected before it leaves our workshop, and we stay with you long after it arrives.

  • Complimentary tracked delivery

    Free on orders of USD 300 and above, with a flat rate from USD 12 below that. Sent with FedEx, DHL or UPS and tracked to your door, usually 3–7 business days after dispatch.

    Shipping & delivery

  • Natural, certified stones

    Every gemstone is natural and ethically sourced. Most stones above one carat come with a certificate from our appointed gemmological laboratories.

    Questions & answers

  • International warranty

    Three years on every watch. Each piece ships in its presentation box with a warranty card and owner’s manual.

    Warranty & repairs

  • Defects put right

    Tell us within five working days of delivery and we arrange the collection within 48 hours, then repair or replace the piece.

    Returns & exchanges

  • Made to your measure

    Bracelets and rings are made to your size. Send us your measurement, or ask us to help you take it.

    Bespoke & sizing

  • Gift wrapping & engraving

    Every order arrives beautifully presented. Gift wrapping and personal engraving are available on request.

    Ask about engraving

Questions before you buy? A client advisor replies personally, usually within one business day.

Send an enquiryEmail us

Private enquiries

Reach out to us

Sizing, a custom piece, or a question about an order — write to us and a member of our team will reply personally, usually within one business day.

I'm interested in

We use your details only to reply to this enquiry.

MEDIA & LAUNCHES