1889
The year the house was founded
60+
Straps, all one mechanism
10s
To change a strap, by hand

The system

Two decisions. That’s the whole house.

Nine Viktor Alexander Locketts — malachite, pavé diamond, lapis lazuli, baguette, Roman numeral and 1889
01

The Locket

The face. Silver to platinum, one stone or many.

The Viktor Alexander strap library — alligator, stingray, braided calf, nylon, gemstone bead and 925 chain link
02

The Strap

The band. Seventy options, ten seconds to change.

= a bracelet that is only ever yours.

Build yours

II High Jewellery

DESIGNED WITH CHARACTER

Each piece by Viktor Alexander is designed to command attention, defined by character, shaped by boldness, and created to be unlike any other. Each gemstone is natural and ethically sourced with most larger gemstones above 1 carat certified by our Authorized panel of Gemologist Laboratories. 

Explore our unique series of ring’s today.

VIEW COLLECTION

III Timepieces

EXTRAORDINARY WATCHMAKING

Every watch begins with one case: the Arc de Renaissance. Eight sides, no curves, legible across a room. Inside, Swiss movements, modified and engineered to our specification.

The case stays. Everything else moves — openworked dials that leave the movement in plain view, a GMT for two time zones at once, stone-set bezels for the ones that should be seen. Nine series, his and hers, one silhouette.

EIGHT SIDES · SWISS AUTOMATIC · NINE SERIES

IV Perfume Extraordinaire

Parfum

One bottle. Three hours. Three perfumes.

Composed in-house, made in Grasse. At parfum concentration the arc is long enough to follow — so follow it.

Tap to follow it  →

The opening

REACH OUT TO US