RARITY IS THE NEW ULTRA LUXURY

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RARITY IS THE NEW ULTRA LUXURY

A new breed of customers are brewing in East Asia, the search for luxury pivots beyond known luxury brand into fine rare craftsmanship. One that earns bragging rights for owning products produced in extreme limited quantity or with long wait times.

The explosion of limited editions, piece unique products in the past decade has spurred the direction of growth for many luxury brands. However, the truly fine purveyor of luxury who are willing to pay top dollars and differentiate themselves are now turning to unique metals, exotic leathers and rare gemstones that often become key conversational starters.

Crocodile leather products from luxury brands have soared in value with some fetching astronomical prices at renowned auctions such as Christie’s and Sothebys. Moreover, rare large collector gemstones such as Paraiba Tourmalines, Pigeon Blood Rubies and Cornflower blue sapphires are now highly sought after by the ultra high networth individuals and regarding to some extend as another form of wealth investment.

Priding ourselves in being at the forefront of luxury, Maison Viktor Alexander now offers a new customization service that allows our sophisticated customers to design and create their own bags from the initial design, exotic leather choices down to the minor details such as colour, threading and even hardware choices. This service is by appointment only and the whole process from conceptualization to delivery would take up to 9 months with our creative team and master artisans.

Customers who are interested may contact us directly as we move a step further into the creation of rare art collector pieces from jewellery to leather products.

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